Now that we know the difference between paid search engine traffic and organic search engine traffic lets talk about how to use this to obtain Medicare patients specifically though search with home care Medicare marketing strategies. The Need for Medicare Patient Marketing for Home Care Simply put many home care companies want to receive Medicare […]
Day: May 27, 2014
This Washington Times home care article about Medicare’s 14% cuts and their impact on the home care industry points out some startling facts. The good news is that is most home care companies can improve their patient volume and their patient mix there is still a very strong path to great patient care and profitability. […]
It is a common challenge for home care companies and home care franchises to find cost-effective ways to grow their patient volume outside of referrals from hospitals, doctors, physical therapy centers and other medical referral sources. With the 54% increase in search queries in search engines such as Google for home care related terms in […]