I don’t really “do” social media, so why should my business? If you started your business before the dawn of social media and don’t really understand the difference between a Twitter tweet and a Facebook share, you might be reluctant to bring your business into the age of social media. Yet, in the age of […]
Category: Blog
Whether it’s home care marketing or local marketing for any other product, sometimes it would be nice to rest on your laurels and let all the hard work you have done on your company website play itself out, simply watching new leads pour in and having business take off. Unfortunately, efforts to bring new traffic […]
At Choice Local we do marketing for home care franchises on a daily basis. The result of this is that we have developed a proven strategy for delivering new patient revenue and home care job candidates to both medical and non-medical home care companies. The beauty of this is that we can copy and paste this […]
Whether you are doing franchise marketing, home care marketing, physician marketing or medical practice marketing – any form of local business internet marketing – online reviews are a critical part to your success in obtaining new customers. 7 out of 10 people say that they trust online reviews as much as a personal recommendation. So if you […]
Now that we know the difference between paid search engine traffic and organic search engine traffic lets talk about how to use this to obtain Medicare patients specifically though search with home care Medicare marketing strategies. The Need for Medicare Patient Marketing for Home Care Simply put many home care companies want to receive Medicare […]
This Washington Times home care article about Medicare’s 14% cuts and their impact on the home care industry points out some startling facts. The good news is that is most home care companies can improve their patient volume and their patient mix there is still a very strong path to great patient care and profitability. […]
It is a common challenge for home care companies and home care franchises to find cost-effective ways to grow their patient volume outside of referrals from hospitals, doctors, physical therapy centers and other medical referral sources. With the 54% increase in search queries in search engines such as Google for home care related terms in […]
Driving new patient volume through physician marketing can be similar than you may think. Here are 4 strategies you can implement now that will send new patients to your practice in volume. 1. Search Engine Optimization – Update the title tags, h1 tags and meta description tags on your website with top searched terms related to […]
Daily we talk with physician offices across the country and we often find that only the most advanced practices are fully utilizing the power of their patients and prospective patients email address. Obtaining the email address of your patients and 1st time appointment requests has the following advantages: Obtain a 21% improvement in the conversation […]
Being a leading local marketing firm we are often asked the question as to which local marketing tactics our clients should use to drive leads and appointment requests to their physician practice, dentist practice, ophthalmology practice, home care company or home improvement company. The answer varies depending on a few things related to goals, budgets, and […]