Whether you are doing franchise marketing, home care marketing, physician marketing or medical practice marketing – any form of local business internet marketing – online reviews are a critical part to your success in obtaining new customers. 7 out of 10 people say that they trust online reviews as much as a personal recommendation.  So if you have 5 star reviews on websites that your prospective clients trust such as Google, Yelp, Anglie’s List, Yellow Book, YP.com, Facebook and other leading sites you are going to get way ahead of your competition.

To get the maximum benefit of online reviews what we recommend you do is first focus on delighting your customer.  In the medical field you must not only delight your customer but their caregiver as well.  Then upon the end of an appointment simply ask your customer or their caregiver to complete a quick survey.  You can hand them an iPad, tablet or a smart phone and in 1 minute they can complete this survey using something similar to the ChoiceLocal Satisfaction survey system.  If you get a review of 4 stars or below the survey will ask them what you can do to improve.  Simply take that advice and use it to improve how you serve your customers. If they give you a review of 5 stars or above have the ChoiceLocal Satisfaction survey system ask for their email address.  Then the survey system will send them a follow-up email asking them to tell their friends about your business on sites like Facebook and review you on online review sites such as Yelp, Google Maps, YP.com, and Angie’s List.

After doing this for a few months you will have a flood of positive reviews on line, new referral customers coming in and higher rankings in the serve engines for local search results related to what your business does.