By Shawn Hanak Having an ad with an eye-catching headline and informative or persuasive description is important. However, if you don’t use extensions on your PPC ads you’re missing out on valuable real-estate. This is like ordering a hamburger with only a patty and buns. Ad extensions can provide you with more room for your […]
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By Libby Brandt The process of search engine optimization (SEO) is often overwhelming for beginners. Many simply do not know where to begin and struggle to grasp the minutiae of how to achieve search engine ranking success. At ChoiceLocal, we utilize a number of key best practices to ensure local search domination for our clients. […]
I don’t really “do” social media, so why should my business? If you started your business before the dawn of social media and don’t really understand the difference between a Twitter tweet and a Facebook share, you might be reluctant to bring your business into the age of social media. Yet, in the age of […]
Whether it’s home care marketing or local marketing for any other product, sometimes it would be nice to rest on your laurels and let all the hard work you have done on your company website play itself out, simply watching new leads pour in and having business take off. Unfortunately, efforts to bring new traffic […]
At ChoiceLocal, we serve home health care businesses across the country. By specializing in marketing for the home care industry, we are able to gain a depth of knowledge in the specific area of marketing to home care providers. We then use that broad base of information and experience to serve our customer partners across […]
At Choice Local we do marketing for home care franchises on a daily basis. The result of this is that we have developed a proven strategy for delivering new patient revenue and home care job candidates to both medical and non-medical home care companies. The beauty of this is that we can copy and paste this […]
Whether you are doing franchise marketing, home care marketing, physician marketing or medical practice marketing – any form of local business internet marketing – online reviews are a critical part to your success in obtaining new customers. 7 out of 10 people say that they trust online reviews as much as a personal recommendation. So if you […]
Now that we know the difference between paid search engine traffic and organic search engine traffic lets talk about how to use this to obtain Medicare patients specifically though search with home care Medicare marketing strategies. The Need for Medicare Patient Marketing for Home Care Simply put many home care companies want to receive Medicare […]
This Washington Times home care article about Medicare’s 14% cuts and their impact on the home care industry points out some startling facts. The good news is that is most home care companies can improve their patient volume and their patient mix there is still a very strong path to great patient care and profitability. […]
It is a common challenge for home care companies and home care franchises to find cost-effective ways to grow their patient volume outside of referrals from hospitals, doctors, physical therapy centers and other medical referral sources. With the 54% increase in search queries in search engines such as Google for home care related terms in […]