Mobile search becomes more important every day, surpassing desktop search numbers and continuing to trend upward into 2017. Businesses can no longer afford to ignore it. It is crucially important for websites to be mobile friendly in this atmosphere and critically important to take steps to optimize to further improve user experience in the mobile […]
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By Liz Priebe When a customer is looking at a new product or service, what are they likely to do? They will research options, check websites and look through reviews and customer feedback. This is important to businesses because it provides live and local feedback from and for your existing and potential customers. The Good […]
By Monica Simmons I was less than two weeks into my first job out of college – a copywriter for an ecommerce company. I was feeling like my time had finally come to make an impact in the world. My boss, talking to a coworker, whose job involved editing images, and me, nonchalantly commented that […]
By Sara Smith Choose Your Weapon While many small and mid-sized businesses (SMBs) buy into common misconceptions that digital marketing can only be utilized by big brands who can afford to score Super Bowl commercial air time, SMBs can effectively use digital marketing to drive awareness, engagement and most importantly, revenue. When launching digital marketing […]
By Shawn Hanak It’s the New Year, and with every New Year we make resolutions (and try to keep them for more than two weeks) to try and better ourselves. We should also make these resolutions for our Paid Search accounts. With the coming of 2017 comes a fresh, clean start and since resolutions are […]
By Joe Kneale While attending a conference for one of our largest partners, Keynote Speaker Troy Hazard (www.troyhazard.com), talked about change. His comments percolated some observations our team has made. As a result, I decided to provide a brief respite from our regularly scheduled internet marketing programming to share some thoughts about something that affects […]
By Patricia Thibault If there’s anything we can count on in the dynamic, digital world in which we live it’s CHANGE. At a recent northAmerican® Moving Services webinar, ChoiceLocal shared strategies for agents in response to recent digital trends. These strategies are helping our northAmerican partner clients stay relevant and dominant in their local markets. […]
By Ali Dieken Swipe left, swipe right. These terms are commonplace in the 21st century online dating world. When you swipe right, you have the potential to connect as a “match” with the user’s profile you are currently viewing, while swiping left allows you to move on to another user’s profile. People around the world, […]
Are you having trouble closing the awesome leads you’re getting from online marketing efforts? Here are some statistics that may surprise you.